TRADE MARKETING HQ

Increasing Action Damp's Phone Calls by More than 300%

Key Results

3 Months

Booked for 3 Months in Advance.

400%

Increase in Keywords Ranking on Page One.

392%

Increase in Phone Calls generated by Google Search.

326%

Increase in Organic Search Traffic.

“We are getting between 3 and 4 times more enquiries every week.”

About

Action Damp Proofing

Action Damp are a Damp Proofing Contractor based in Southend, Essex. Their services include Damp Proofing, Timber Preservation, Wet & Dry Rot Control, Pointing and Re-pointing and Condensation Eradication. They offer these services throughout Essex and the South East. They first came to Trade Marketing HQ at the beginning of 2018 with the aim of increasing their online presence, improving their SEO and tweaking their web design to maximise their conversion. And in doing so increasing their sales.

Challenge

Economically Establish Action Damp's Online Presence in Essex & the South East

Action Damp needed an agency that could cost effectively develp their online presence and provide them the results they needed in terms of sales and increased organic traffic. One of the main objectives for the company, was to generate a healthy stream of target customers to the site who would then call and book work.

Solution

On Page SEO, Cornerstone Content and Website Conversion

For us, the answer was a no brainer – Action Damp needed to improve their on page SEO, their website conversion, and their cornerstone content. Doing this would get more target customers to their website and increase the probability a site visit would result in a phone call to book work.

As we do with all clients, we analysed Action Damp's current online presence by performing market research, keyword analysis, competitor analysis and we also conducted an onsite audit to see how their pages were doing in terms of SEO.

 

Our team were able to highlight a number of problems that Action Damp needed to sort out right away. These included:

 

  • No Keywords Ranking at all.
  • A backlink profile that was very weak.
  • No precense in the map pack.
  • A lack of online presence compared to direct competitors.

To achieve this Solution the team took the following actions:

We fixed a number of on-page SEO issues. Which allowed the site to be indexed correctly by search engines. This would mean Action Damp's site would see more of its pages rank for damp proofing related keywords.

We developed Action Damp's citations to help them rank in the Google Map Pack. Meaning people using google search would see their company name and the ability to get in touch with them at a click of a button.

We added both prominent call now and a get a quote button to the home page of the website when it was viewed on mobile phones. This meant site visitors would easily be able to get in touch without having to think too much. This would prevent them going to a competitors site if they become frustrated with the Action Damp's website.

We added detail cornerstone content for all of the services which Action Damp provide. Making sure that their content was superior to that provided by their competitors.

The Results

Huge increase in Organic traffic which led to a 392% Increase in Phone Calls

3 Months

Booked for 3 Months in Advance.

400%

Increase in Keywords Ranking on Page One.

392%

Increase in Phone Calls generated by Google Search.

326%

Increase in Organic Search Traffic.

“Since using Trade Marketing HQ's SEO Package I am getting between 3 and 4 times more enquiries every week. I am now fully booked until next year. I am delighted with the results.”

Robert McMahon
Owner

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